The hotel minibar looks very different to the one we saw a decade ago, once stocked with miniature beers, spirits, soft drinks and wine, today, it’s far more considered and aligned with wellbeing.
Health-conscious travellers, business guests and wellness-focused leisure visitors are all influencing the change and in response to this, traditional indulgence is increasingly sitting alongside, or being replaced by, products that support balance, energy and recovery.
Seasoned global traveller, James Austin, our director of organisational development says that he has witnessed the transformation first-hand.
“I’ve stayed in a number of places over the years and have seen both the traditional minibar and a much more forward-thinking version too, it’s no longer just about bottles of wine and spirits, I’ve opened minibars stocked with supplements and vitamin shots, probiotic drinks, juices and even a choice of milks to suit different coffee preferences.
The minibar has certainly been on a journey, and it’s one that isn’t slowing down any time soon. Yes, we’ll still see operators providing the classics, but there’s a clear shift towards offering options that reflect how people actually want to feel when they travel. For many guests, that’s energised, focused and well-rested rather than sluggish.
For our own travel customers in particular, we know that they want healthier in-room options for greater productivity, especially as many of them are in the tv and film industries so have jobs that require high mental and physical energy.”
– James Austin, Director of Organisational Development
As guest expectations shift, a growing number of hotel chains are rethinking what in room convenience really means.
“Every detail is considered with our guest experience in mind, and the minibar is no exception. Our selection is thoughtfully curated to offer a balance of indulgence and convenience, featuring a considered mix of premium essentials and indulgent touches. Where included, each minibar is designed to complement different styles of stay, creating a minibar experience that feels both thoughtful and effortless.”
– Abbie Scowcroft, Marketing Manager at Dakota Hotels
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